A good few months back, we were chosen by Maxxis Tyres to provide cars and support their 2-day launch event for the HP5 tyre.
Over the two days, they brought together over 80 of their leading distributors from their network to Silverstone so that they could experience the performance of the new tyre first hand - and experience it in a safe environment that enabled testing of the limits.
We facilitated supply and support of the cars for the various auto-tests along with taking some of our experienced ARDS instructors to allow the guests to get the maximum out of the time they were there. We also took one of our Fun Cup cars with us to let the guests pit themselves against the clock to change a wheel and tyre in the quickest time.
We had some excellent feedback from Maxxis and the guests with them citing how professional our team were and how smoothly the event ran.